VOTwear- Pushing The Boundaries Of Training Wear.

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VOTwear is filling the sports shelves, and faster than you can blink! 

The 2019 Oslo based company is leaving the nest and taking the world by storm. The Creators, a group of 5 Medical Doctors, who happen to be brothers as well, spearheaded by Dr.Mehdi, Nayyer and Sina. Together with their post-innovation partner and friend Jens Holt, are putting the "Entrepreneur" in Entrepreneurship. Daring designs, cutting edge mechanical technology and innovation enough to make the wheel yesterdays news, this product (HTM1) is turning heads!

With their first batch of gear heading to the market and shipping worldwide this year (2019) this is the type of innovation we are expecting from the VOT brand startup. Besides the impressive function, VOT is never going to sacrifice beauty, aesthetics and fit for a quick buck. But before we melt into a pool of fandom like the witch from "OZ", let us recap what this HTM1 really does!

Occluding Venous Blood Flow

So it turns out lifting weights is not as easy as we thought when we promised to workout 3 weeks before summer. It seems its not as simple as cucumber water and power-bars! 

The science way of saying, when we work out, blood flows through our bodies, and the blood that is "tainted" with lactic acid and growth hormones stimulate muscle growth. When the concentration of these hormones are high, the muscles react accordingly and grow. Mostly when we lift heavy weights and do compound exercises! 

Theres a catch, the amount of growth hormones (HGH) and lactic acid stimulating the muscle is reduced in concentration due to blood-flow. Thats where the HTM1 comes in. By slightly occluding the blood flow by a few percent, the hormones and lactic acid concentration builds around the muscle, causing a significant increase in the concentration as well as the anabolic effect on muscle cells, and a bonus? you only need to lift 15-20% of your 1RM to gain the same result as your 80-100% 5RM, yeah crazy, we know! 

In other words, now, you CAN start working on your summer body three weeks before! 

Values And Standard

Besides having the science down, and ocean of research anyone can access, the brand seeks to do more than help you build big biceps quicker and easier. The goal of VOTwear is not only to provide cutting edge, innovative wear, but also a format of expressing important values both for any individual going through a journey of seeking excellence, as well as an exploration of how we can "redefine" what we thought was written in stone. Sports and athletics has always been a means of bonding, pushing limits, self-discovery and bringing people and communities together. VOTwear wants and will create not just a brand, but also a community where people who seek a platform to be creative, daring, innovative and explore can easily and happily do so. 

Physiotherapy, de-loading, muscle building, fat-loss, injury prevention, heart strength and more. These are few of many benefits BFR training (blood flow restriction) has shown to provide. 

The brand may be young, but it is rooted in age old values of When it comes to giving your purest and best- "Less is more!"

-Author of this BlogPost: Nayyer Ettehadulhagh

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